The Expectation Effect

December 30, 2024 | Reading Time: 4 min

The Expectation Effect is one of the best books I’ve read this year. In this post I’ll give an overview of the message and explain why I think it contains such mind-blowing content. What is the Expectation Effect? Most of us know, on some level, that our expectations can impact events in our lives positively or negatively. I think what this book illuminates so clearly is that this effect is widespread and can change outcomes dramatically.